The Advanced Management Program

Managing in a global Economy

Zum Thema
In hochdynamischen und umkämpften Märkten bildet ein professionell geführter Strategieprozess eine wichtige Grundlage zur Realisierung von Unternehmenszielen. Denn der unternehmerische Erfolg ist letztlich Resultat der gewählten Strategie und deren konsequenten Umsetzung. Fundiertes Wissen ist daher für Manager mit strategischer Verantwortung unverzichtbar.

Themenschwerpunkte
Die ZfU-Veranstaltung The Advanced Management Program behandelt die folgenden thematischen Schwerpunkte:

• Competitiveness and Strategic Growth: How to create sustainable competitive Advantages
• Corporate Finance and Risk-Management
• Organizational Behavior and Flexibility
• Change-Management in Complex Organizations
• The Process of Strategic Desicion Making
• Leadership –Leading and Managing Teams
• Marketing, Branding, Pricing & Customer Value
• Strategic Value-Chain-Management
• Accounting and Performance-Measurement
• Intuition and Decision Making

Nutzen
An der ZfU-Veranstaltung The Advanced Management Program erarbeiten und trainieren Sie die folgenden Kompetenzen:

• Over the course of 10 days, participants are challenged by faculty and colleagues to examine and rethink their organizations and develop a strategic outlook to improve the effectiveness of their own organizations.
• The «Executive Management Program» integrates interactive classroom sessions with structured and informal small-group sessions.

Teilnehmer
Business owners, Business unit executives and general managers, Executives in strategic planning, finance and marketing, Executives who wish to improve employee and business performance and maximize their impact on strategic effectiveness.

Arbeitsmethode
The case study method encourages participants to assume the roles of the managers and executives involved as they analyse and discuss the management challenges presented. Under the faculty`s guidance and probing, participants gain exposure to many different scenarios.